What buyers actually pay for — and why most founders sell their business for less than they should. A clear-eyed read on the gap between what your business is worth today and what it could be worth at exit.
"The Hidden Million is the founder's playbook. If you've ever thought about selling — even theoretically — read this before you do anything else."
"I wish I'd read this two years before I started having buyer conversations. It would have saved us about $4M on the table."
"Reads like an honest conversation with someone who's been on both sides of the table. The scorecard alone is worth the download."